Boozy. Honest. And followed by one very important question: Why is this still a problem? Instead of accepting the wet-spot struggle as “just how it is”, we said nope - and fixed it.
We built the solution we actually wanted. Shaped by real life, real messes, and a complete lack of patience for unnecessary inconveniences. Clean design. Smart function. And zero shame about talking through the stuff everyone deals with… but nobody wants to admit.
We’re women in our 50s - new stage of life, fewer filters. Starting a company with our best friends didn’t feel risky - it felt overdue. Turns out experience isn’t baggage… it’s the cheat code.
And the IntiMat? This is just the beginning. One smart solution sparked a bigger idea: to create practical products that solve the everyday problems everyone has. This is Mom Gone Mild.